Back in 2010, as I discussed in this post, Clorox ran television ads asserting that cats preferred the odor of Clorox's Fresh Step kitty litter over a competing product, Arm & Hammer's Super Scoop. The ads have since been pulled and no longer appear to be available online, but they featured video of real cats taking a whiff of Super Scoop kitty litter and appearing to reject it in favor of litter boxes containing Fresh Step. Cats are "smart enough to choose the litter with less odors," the ad's narrator explained. The ads prompted Arm & Hammer to file a federal lawsuit against Clorox alleging that they were false according to "independently conducted research." As you may recall, Arm & Hammer's complaint noted (quite accurately, in my limited experience with cats) that "cats do not talk." It further argued that "it is not possible scientifically to determine whether cats view one substance to be more or less malodorous than another substance." I joked at the time that the lawsuit seemed like the type of thing that would "lead one or more of the lawyers involved in the case to consider a career change," but, to the contrary, lawyers still appear...

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