Google announced yesterday that it is shutting down Google Reader, its RSS feed reader. Buried as the 5th bullet on a long list of product "closures" it was making as part of a spring cleaning, Google stated that We launched Google Reader in 2005 in an effort to make it easy for people to discover and keep tabs on their favorite websites. While the product has a loyal following, over the years usage has declined. So, on July 1, 2013, we will retire Google Reader. Users and developers interested in RSS alternatives can export their data, including their subscriptions, with Google Takeout over the course of the next four months. Judging by the sentiment on Twitter, the public reaction to Google's shutdown of Google Reader breaks down roughly as follows: 99 percent of the world could not have cared less, and were actually bemused to see that ... 1 percent of the world looked and reacted as if the veterinarian had just said that their dog had only a few months left to live. Speaking as a member of that howling 1percent, my own reaction to learning about the imminent death of Google Reader was, and I quote, "NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!!" I...

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