I see your MyBaldLawyer.com and raise you an Asian Columbo! As BaldLawyer Chandler Mason illustrated last week, there is rarely a shortage of amusement in the world of lawyer advertising. The subject of today's dose of off-beat lawyer advertising: John Kim, a.k.a. the "Asian Columbo." According to a John Kim press release last month, Kim created a video to show "an animated side of himself" that focuses on his courtroom skills. As with MyBaldLawyer.com, Kim says he is seeking to show that he takes his work -- but not himself -- seriously. Kim says that his trial lawyer skills are confirmed by "surveys of his legal peers and courtroom opponents, who called him, among other things, 'smart like a fox' and 'an Asian Colombo.'" Asian Columbo!! Granted, nobody under the age of 30 has any idea who Columbo is, and sure, Kim misspelled the character's name ("Columbo") in the press release, but nonetheless I still dig it. To learn more about the Asian Columbo, check out his video here.

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