This post is going to be about legal marketing. But first let's talk about Drew Manning, a fitness trainer in Salt Lake City, Utah. Drew worked to stay in incredible physical shape his whole life -- until May 2011. That was when he decided to spend six months doing the exact opposite: eating unhealthy food and not exercising at all, with the goal of getting completely out of shape. So far, his plan is "succeeding," as he has gained more than 75 pounds of fat. Check out the results so far (he has since pushed to 269 pounds): On Nov. 5, 2011, when the six months is up, Drew says he will then spend the next six months getting fit again. Beginning on that date, he will carefully document everything in his healthy diet plan and his specific exercise regimen so that he can show others who want to get in shape along with him exactly what to do. Drew's "Fit2Fat2Fit" experiment has captured the attention of millions of people, and has landed him on the Tonight Show with Jay Leno, on the homepage of Yahoo and elsewhere. I think there are two reasons for this interest. First, of course,...

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